I was the editor of the online advertising and marketing journal g-Think from 2006-2007.

From the site:

There are over 50 million Americans and over 8 million Australians awakening to the need for significant change in the world, and to their ability to help bring it about. These are Awakening Consumers℠, a powerful and rapidly growing group of influencers. They are well-educated products of the information age: they do their homework, share their opinions, and will support brands whose values are in line with their own.

g-Think is an initiative of Green Team, a communications agency that awakens brands, positioning them for success in a world that demands responsible business. Since 1993, we have been studying the Awakening Consumer℠ and their role in advancing the sustainability movement. We created g-Think to help marketers better understand and connect with this diverse and growing consumer group. Brands that find their way into the hearts and minds of Awakening Consumers℠ will, we believe, be the ones best poised for success.